Love Local discount scheme launches in Newcastle-under-Lyme

A new loyalty card is being unveiled by Jubilee2 to help boost footfall in Newcastle-under-Lyme town centre.

The Love Local scheme launches on Friday, 27 August and enables direct debit and annual members – as well as customers who pay for swimming lessons – to access advertised deals, promotions and discounts from a range of retailers in the town.

The loyalty card is being funded by Newcastle-under-Lyme Business Improvement District (BID) in partnership with Newcastle-under-Lyme Borough Council to help increase local spend and visitor numbers in the high street.

The initiative encourages Jubilee2 members – who receive up to three hours of free parking at School Street and Brunswick Street– and swimming lesson families to visit local businesses either before or after their regular leisure visits.

Newcastle-under-Lyme BID Manager Alex Taylor said: “The new Love Local loyalty card scheme is designed to encourage more residents to shop locally and visit their local high street.

“Cardholders can present the card to access discounts, promotions and special offers in participating stores, cafes, bars, restaurants, and market traders in the town centre.

“Businesses participating in the scheme, including Preen, Fireaway Pizza and Lymelight Boulevard, will benefit from greater promotion of their company and increased spending in their stores.

“We have been working with the Council and Jubilee2 on pulling the scheme together, and with such a fantastic range of shops in Newcastle, we really hope it will boost footfall and encourage more customers to shop locally.”

The new loyalty card is now available from reception at Jubilee2.

Cllr. Stephen Sweeney, Cabinet member for finance, town centres and growth, said: “We’re delighted to work in partnership with Newcastle-under-Lyme BID on this mutually beneficial scheme. We want to encourage our valued leisure customers, who are back to visiting Jubilee2 several times a week, to celebrate and support their local shops in Newcastle town centre at this time. Offering them a range of exclusive discounts for a variety of quality services is a great way to achieve this.

“Creating vibrant town centres, where everyone can shop, is one of our main priorities; significant improvements are underway in Newcastle, as well as Kidsgrove, to help them adapt to long-term changes in how we use our high streets thanks to more than £52 million from the Government’s advanced Town Deals Fund and Future High Streets Fund. We’re making fantastic progress in breathing new life into our historic Newcastle market as part of this major transformation programme and it’s great to see that several stallholders are thinking about signing up to the Love Local scheme.”

The scheme has the potential to be rolled out across the borough but is initially being piloted within the boundary of the BID.

To find out which businesses are enrolled on the scheme and their current offers, please visit

More information about Jubilee2 membership and swimming lessons is available at .