Newcastle-Under-Lyme BID teams up with anti-food waste app, Too Good To Go

Newcastle-Under-Lyme Business Improvement District (BID) has teamed up with the world’s largest food waste app and social impact company, Too Good To Go, to help more local businesses to reduce their food waste.

This partnership means that any hospitality and food business in the area is able to join the anti food waste initiative and have its annual fee waived as part of their BID membership.

Leading the food waste movement, Too Good To Go lets people buy surplus food and drink from bakeries, restaurants, grocery stores, pubs, cafes and producers to stop it from going to waste. Consumers can simply download the free Too Good To Go app and search for their nearby business with unsold food. They then purchase a surprise ‘Magic Bag’, collect it at an allotted time and enjoy it.

BID Manager, Alex Taylor says “Partnering with Too Good To Go and enabling Newcastle-Under-Lyme BID businesses to join free of charge for their first year allows us all to work towards cutting food waste within the area.
We’ve seen an increased interest locally towards a greener and more sustainable lifestyle, therefore partnering with an increasingly popular brand such as Too Good To Go makes sense.

This partnership will help businesses increase their profile as a sustainable brand and attract new customers, as well as working towards a shared initiative of reducing the amount of perfectly good food that is regularly disposed of at a cost to businesses and the environment.”

Research shows that food waste contributes to 10% of our global greenhouse gas emissions. Since launching in 2016, Too Good To Go – together with over 6 million registered users and 15,000 partner businesses – has saved 6.5 million Magic Bags, stopping 16 million kg of C02e from being wasted (equivalent to the average yearly CO2e emissions of just under 1,912 UK citizens).

“We’re thrilled to be partnering with the Newcastle-under-Lyme BID to help even more hospitality and food businesses in Newcastle to fight food waste”, adds Paschalis Loucaides, UK Managing Director at Too Good To Go.

“If we’re to reduce our greenhouse gas emissions and fight climate change, reducing food waste is the number one action we can take. I can’t wait to see the impact we can make together through this fantastic collaboration.”

Adam Woolliscroft of Newcastle Under Lyme based deli, Sando is one of the latest businesses within the area to sign up, saying “I feel in this day and age it is imperative that food waste is to be kept to a bare minimum. Business is extremely tough at present with the impacts of Covid and Brexit, so it’s essential we make the most out of any produce we would normally throw away. In turn, rising costs for families all around the UK will impact severely on livelihoods and being able to survive what will be a difficult winter. It’s a great initiative overall and we’re more than happy to be a part of something which helps everybody.”

If you’re a BID member and would like more information on signing up for the Too Good To Go app, please email Charlotte

To download the Too Good To Go app, click here.